Following are highlights of recently published papers:
Ahmed Abbasi, Joe and Jane Giovanini Professor of IT, Analytics, and Operations
David Dobolyi, Assistant Research Professor of IT, Analytics, and Operations
"The Phishing Funnel Model: A Design Artifact to Predict User Susceptibility to Phishing Websites" (Information Systems Research)
Phishing is a security risk that affects both individuals and organizations alike. To better protect against it, we (along with our co-authors) developed a model that is better able to predict user susceptibility to phishing in real-time by evaluating the entire phishing process holistically.
David Dobolyi, Assistant Research Professor of IT, Analytics, and Operations
"The Phishing Funnel Model: A Design Artifact to Predict User Susceptibility to Phishing Websites" (Information Systems Research)
Phishing is a security risk that affects both individuals and organizations alike. To better protect against it, we (along with our co-authors) developed a model that is better able to predict user susceptibility to phishing in real-time by evaluating the entire phishing process holistically.
John R. Busenbark, Assistant Professor of Management & Organization
"Corporate-level influences on internal capital allocation: The role of financial analyst performance projections" (Strategic Management Journal)
Research on internal capital allocation — the practice by which corporate managers of multidivisional firms distribute financial resources to the business units — offers perplexingly mixed insight as to whether managers benefit from helping financially stimulate underperforming divisions or rewarding the top performing segments. In our research, we theorize and find that firms performing well below or above expectations are incentivized to engage in the former, whereas firms performing consistent with expectations allocate capital consistent with the latter.
"Corporate-level influences on internal capital allocation: The role of financial analyst performance projections" (Strategic Management Journal)
Research on internal capital allocation — the practice by which corporate managers of multidivisional firms distribute financial resources to the business units — offers perplexingly mixed insight as to whether managers benefit from helping financially stimulate underperforming divisions or rewarding the top performing segments. In our research, we theorize and find that firms performing well below or above expectations are incentivized to engage in the former, whereas firms performing consistent with expectations allocate capital consistent with the latter.
Zhi Da, Howard J. and Geraldine F. Korth Professor of Finance
"Extrapolative Beliefs in the Cross-section: What Can We Learn from the Crowds?" (Journal of Financial Economics)
Using novel data from a crowdsourcing platform for ranking stocks, we investigate how investors form expectations about stock returns. We find that investors extrapolate from stocks’ recent past returns, with more weight on more recent returns, especially when recent returns are negative, salient, or from a dispersed cross-section.
"Extrapolative Beliefs in the Cross-section: What Can We Learn from the Crowds?" (Journal of Financial Economics)
Using novel data from a crowdsourcing platform for ranking stocks, we investigate how investors form expectations about stock returns. We find that investors extrapolate from stocks’ recent past returns, with more weight on more recent returns, especially when recent returns are negative, salient, or from a dispersed cross-section.
Dean Shepherd, Ray and Milann Siegfried Professor of Entrepreneurship“Grounding Business Models: Cognition, Boundary Objects, and Business-model Change” (The Academy of Management Review)
This study builds on grounded-cognition theories and the notion of boundary objects to offer a grounded-cognition framework of business-model change. By developing this framework, we advance understanding of the micro-foundations of strategy; offer a new pathway by which stakeholders inform value creation and value capture; and explain nuances in the relationship between boundary objects, business-model coherence and the decision to change a business model, and illustrate how the mechanisms that help create a viable new business model can also help overcome an actor’s psychological obstruction to making a pivot.
This study builds on grounded-cognition theories and the notion of boundary objects to offer a grounded-cognition framework of business-model change. By developing this framework, we advance understanding of the micro-foundations of strategy; offer a new pathway by which stakeholders inform value creation and value capture; and explain nuances in the relationship between boundary objects, business-model coherence and the decision to change a business model, and illustrate how the mechanisms that help create a viable new business model can also help overcome an actor’s psychological obstruction to making a pivot.
Joonhyuk Yang, Assistant Professor of Marketing
"High-energy Ad Content: A Large-scale Investigation of TV Commercials" (Journal of Marketing Research)
A trend reported by both academics and practitioners is that advertising on TV has become increasingly energetic. Using a data set of over 27,000 TV commercials delivered to U.S. homes during the period between 2015 and 2018, this study investigates the association between the energy level in ad content and consumers’ tendency of ad-tuning. The authors find that more energetic commercials are likely to be tuned in more or avoided less by viewers, while the association varies across product categories and program genres. The main implication of this study is that advertisers should pay attention to components of ad content other than loudness, which has been regulated by law.
"High-energy Ad Content: A Large-scale Investigation of TV Commercials" (Journal of Marketing Research)
A trend reported by both academics and practitioners is that advertising on TV has become increasingly energetic. Using a data set of over 27,000 TV commercials delivered to U.S. homes during the period between 2015 and 2018, this study investigates the association between the energy level in ad content and consumers’ tendency of ad-tuning. The authors find that more energetic commercials are likely to be tuned in more or avoided less by viewers, while the association varies across product categories and program genres. The main implication of this study is that advertisers should pay attention to components of ad content other than loudness, which has been regulated by law.
Congratulations, Ahmed, David, John, Zhi, Dean and Joonhyuk on your publication success.
In Notre Dame,
Martijn