From the Dean's Desk

Visit to Manila

Dean Martijn Cremers

Dean Martijn Cremers

Monday, 18 March 2024

Welcome back from spring break, and to the home stretch of the academic year. Commencement is just a little more than two months away. 

I was fortunate to travel just before spring break to Manila, the Philippines, for the Notre Dame Alumni Association Asia Pacific regional meeting and to explore a partnership with De La Salle University. The Philippines has one of the fastest-growing economies worldwide. Manila, with a city-center population of nearly 15 million, is one of the world’s most densely populated.

Club leaders and representatives from China, Hong Kong, Taiwan, Japan, Thailand, Singapore, India and the Philippines attended, along with Experiential Learning Director Megan Piersma and several other Alumni Association leaders including Executive Director Dolly Duffy. I gave a presentation to the alumni club leaders about the College’s strategic plan and had several meetings with regional leaders of Notre Dame International to explore collaboration. I also met with a few parents of Notre Dame students and met other alumni at social events.

As I mentioned, an important reason for Megan’s and my trip was to explore a partnership with De La Salle University (DLSU), a Catholic university founded in 1911 by the Christian Brothers whose main campus is in Manila. We discussed future collaborations with DLSU, including a potential immersion for the Global EMBA in Manila and an exchange program for our undergraduate students (with DLSU students coming to Notre Dame in the fall and spring semesters, and our students traveling to Manila perhaps as part of a summer program).

We also met five of our own MBA students in Manila! They were in the Philippines as part of the Meyer Business on the Frontlines program. Megan and I had dinner with leaders from World Vision, our Frontlines partner in the Philippines, along with the Frontlines student team and two alumni advisors. We had fantastic Chinese food, and I challenged myself to eat some new dishes including chicken feet, which are one of the most popular appetizers in Asia.​​ They tasted pretty good (as long as I didn’t think about what I was eating). 

One of our memorable outings was to Mount Pinatubo, an active volcano about 60 miles north of Manila. Pinatubo last erupted in 1991, killing 847 people. Megan and I got up at 1:45 a.m. to drive to the volcano so we could get our hike done before the heat of the day. (Daytime temperatures in Manila typically range in the 90s and it’s very humid.) It was a truly fantastic experience, and one that we could offer the more adventurous of the EMBA students.  

Manila is a fascinating, diverse, busy city with a rich heritage. As a booming metropolis, the energy, the noise, the craziness are off the charts. At the same time, people are easygoing, very friendly and welcoming. Somehow, it all works, even the completely crazy traffic. It's also a city of extremes. There's great wealth and extreme poverty right next to each other. As a vital part of the Asia Pacific region and with a large Catholic population, the Philippines is important for the University and College. I felt a strong American flavor to their culture, e.g., in how many people are wearing NBA jerseys and caps, and the songs on the radio in the cabs.

Hearing from alumni, many of whom are from Mendoza, about their gratitude for Notre Dame, was inspiring. They have learned that the Notre Dame ethos of leadership is about service, and service is about others and giving back. And that’s what they are doing. They attended the regional meeting to learn how they could be more effective in giving back, which is just wonderful to hear. Our strongest supporters are our alumni, and they expressed deep gratitude again for everything they have received from the University because of our staff and faculty.

I’m grateful to the Notre Dame Alumni Association and especially to Lea Barthuly, NDAA international program director, and to the Philippines Alumni Club leaders Guenevierre Panopio (BBA ‘11) and Jaime Urquijo for arranging the meeting. Thank you to Megan Piersma, Ryan Retartha and Reilly Fangman for their support in coordinating the trip, and especially to Megan for being such a fantastic fellow traveler. 

In Notre Dame,

Martijn

 

 

 


Guest Column: Jen Wade

Jen Wade

Jen Wade

Monday, 4 March 2024

Charting New Horizons in Branding

Greetings, fellow Mendoza teammates! It is with great excitement that I reintroduce myself to you. I say “reintroduce” because I began my role as Senior Director of Marketing and Brand Strategy in November 2023, just before the birth of my son, William, who joined us in the middle of the winter storm on January 12, 2024. As I am now back from maternity leave – and as a nod to “the Great Wave” – I feel like a sailor returning to familiar shores after a voyage at sea. Let’s hoist the sails and explore uncharted waters together!

Let me first recognize our talented marketing and brand strategy team who are the unsung heroes behind our brand’s voyage. Composed of teammates who specialize in marketing (led by Brian Connelly) and communications (led by Carol Elliott), as well as content development and digital and social media, together our team harnesses creativity, strategic acumen, and tireless dedication to propel Mendoza to new heights. We are committed to shaping narratives, sculpting advertising campaigns, and weaving stories that resonate with key audiences. 

Here’s our course for the year ahead:

  1. Imagination Unleashed - Brace yourselves for marketing and communications campaigns that defy gravity. We’re ready to ignite minds through new messaging, storytelling, and advertising that promote our brand and attract new students. Creativity, my friends, is our compass.
  2. Brick by Brand Brick - Notre Dame’s iconic Golden Dome was not built in a day. Similarly, we’ll strengthen our Mendoza brand by conducting market research to lay the foundation for new strategies and tactics. We aim to enhance our brand by optimizing creative solutions and targeted messages while exploring new trends.
  3. Flowing Communications - Our Mendoza communication channels span across the seven seas! From social media, print, email campaigns, stories, videos, and more - reach out to us with your story recommendations and departmental updates!

Already in 2024…

  • The marketing and brand strategy team is launching new assets and telling new stories, thanks to the support and collaboration of our amazing faculty and staff and our inspiring students and alumni.
  • Advertising for our master’s programs is meeting audiences where they are through paid media as we roll targeted, scroll-stopping messages on Google, LinkedIn, Meta, and more. 
  • A new edition of our renowned Mendoza Business magazine, reaching more than 25,000 alumni and friends of the College, is in the works and will be published this spring. The cover story presents an in-depth exploration of how our mission-focused research is having a real impact on some of the human community’s most pressing needs, such as recovering from the devastation caused by natural disasters.   
  • Our team is traveling near and far to capture new content that showcases experiential learning in global settings, including a trip with the Global EMBA crew to Barcelona, Spain, in early March. 
  • Our Mendoza website has been audited and updated to reflect program value propositions and fresh messaging and graphics, which has led to positive outcomes, including:
    • Newly optimized pages.
    • Increased organic traffic.
    • Reduced bounce and exit rates.
    • Improved mobile-friendliness of pages.
    • Piloted a new content management system for the soon-to-launch Meyer Business on the Frontlines website.
    • Comprehensively revised the site to meet Web Content Accessibility Standards. This included updates to design, including adding contrast ratio for visual impairment and stop/play buttons on video for motion sensitivity and providing users with assistive tools such as screen readers to better navigate the site.

As I settle back into Mendoza Suite 123 (come visit!) and begin planning the work ahead, I am grateful for the opportunity to embark on this grand adventure with all of you. So, fellow sailors, may our hashtags trend, our brand compass remain true, and our Mendoza community legacy ripple through time!

Jen 

Jennifer Wade
Sr. Director of Marketing & Brand Strategy


University Chair Public Lecture featuring Ahmed Abbasi

Dean Martijn Cremers

Dean Martijn Cremers

Monday, 26 February 2024

I’m pleased to announce that Ahmed Abbasi, the Joe and Jane Giovanini Professor of IT, Analytics, and Operations, will be the speaker for the next University Chair Public Lecture on May 1. His talk in the Jordan Auditorium will start at 3 p.m. and will be followed by a reception. You should have received a calendar invite for his talk. I hope you can attend.

The University Chair Public Lecture Series was launched in fall 2023 to recognize the importance of the research contributions of our faculty. The series features Mendoza faculty who have been designated as University chairs – Notre Dame’s highest recognition of the impact of a faculty member’s research. The event is an opportunity to hear about their work and career, and to celebrate together how we are growing the good in business to contribute to human flourishing. (You can view the inaugural University Chair Public Lecture by Mike Crant here.)

Ahmed is the co-director of the Human-centered Analytics Lab (HAL), which seeks to better understand the human condition in the context of digital lives. He also serves as the academic director of the Ph.D. Program in Analytics. His research interests are related to text and predictive analytics, and include subjects such as the ethical use of generative AI. A prolific researcher with more than 9,300 citations, he has published more than 100 articles in journals and conferences, including over 40 articles in top-tier outlets such as MIS Quarterly, Information Systems Research, Journal of Marketing, IEEE Transactions on Knowledge and Data Engineering, and ACM Transactions on Information Systems.

Ahmed’s research has received over a dozen individual and best paper awards. Recent research themes include analytics for social good, the role of AI in supporting public health, and the use of fair machine learning to better understand the human condition for enhanced decision making and policy outcomes. Ahmed also has generously served the profession in his roles as senior or associate editor for top journals such as INFORMS, ACM, IEEE, and AIS, having authored over 350 editorial reports and guest-edited special issues on various AI-related topics such as the role of the institutional press in the digital age, disaster response management, healthcare analytics, and trustworthy AI.   

His work has been funded by more than 15 grants from the National Science Foundation and industry partners such as Microsoft, eBay, Deloitte, and Oracle. Ahmed is a recipient of the IEEE Technical Achievement Award, INFORMS Design Science Award, and IBM Faculty Award. He also served as chair of the INFORMS College on AI. 

The inaugural University Chair Public Lecture by Mike Crant was a wonderful event, and I look forward to hearing from Ahmed. Please join us.

In Notre Dame,

Martijn


Guest Column: Gianna Bern

Gianna Bern

Gianna Bern

Monday, 19 February 2024

In August 2026, the Mendoza College of Business will welcome its inaugural Global Executive MBA (GEMBA) Class of 2026 to Dublin, Ireland. Yes, that’s correct. We will welcome this incoming cohort of Global Executive MBAs to our Notre Dame Gateway and kick off their two-year MBA program in Dublin.

Our EMBA program has always offered a one-week International Immersion experience between the first and second year of the program. However, with the incoming Class of 2026, we will now offer three experiential learning opportunities for students to build their toolkit of experiences in new ways. I am very grateful to Megan Piersma, Craig Crossland, Mike Mannor, Chris Adkins and our EMBA faculty for their support, courage and vision to help us get to the next level. 

Our EMBA students continue to tell us that gaining international experience in the corporate world is difficult. Typically, one has to be in a very senior position and perhaps have knowledge of another language before getting tapped for challenging international assignments. In my prior capital markets career, I worked in Brazil, South Africa, Argentina, Chile, Canada, Singapore and London. Knowledge of global business has become a vital part of preparing our EMBA students to lead both nonprofit and for-profit organizations with a comprehensive global vision.

The decision to expand global experiential learning opportunities for the new Global EMBA program was guided by 1) research and benchmarking of 30 EMBA programs where global opportunities are expanding, 2) student feedback and 3) the University’s new strategic framework, which includes the expansion of global learning opportunities for all Notre Dame students. What does this look like? 

When both cohorts of Global GEMBA students begin their two-year journey with us in August, they will start in Dublin, Ireland, with a one-week Executive Integral Leadership (EIL) course led by our faculty: Chris Adkins, Cindy Muir and Kris Muir. The EIL course is a signature course aimed at building both bonds and leadership skills. Both cohorts of GEMBA students will then return to campus to take their regularly scheduled monthly class residencies.

We also will now offer a second opportunity for EMBA students to go abroad during the June Electives week. This June, we will pilot an optional one-week immersion in Singapore with a smaller group of EMBA students led by me teaching the finance class. These international week-long immersions are highlighted by project-based experiential learning while working with a local company to solve their global business challenges. As an elective, the class in Asia is optional. If students choose to stay on campus, they will have a great week with other EMBA students.

Finally, the EMBA students will now have an International Capstone Immersion class in the last mod of their two-year program. This one-week International Capstone course is led by professors Mike Mannor and John Busenbark. This year, the Capstone course will be held in Spain. In future years, it will move to South America and likely be held at our Gateway in Santiago, Chile. I am grateful to both Mike and John for re-imagining this new Capstone course for our EMBAs. In prior years, this was simply known as their International Immersion. Now that this class is near the end of the program, it is a true Capstone experience.

I am especially grateful to our incredible EMBA faculty and those who serve on our curriculum committee. In addition, I am very grateful to the many staff that support the EMBA program and our EMBA students, most notably: Cassie Kline, Suzanne Witt, Christine Gramhofer, Connie Varga, Meghan Huff, Kara Palmer, Rebecca Wood, Brian Connelly, Lucas Eggers, Kari Freistad, Zoe Bonnishen, Tracy Kulwicki, Megan Piersma, Stephanie Drudge and Joel Farran. There is a host of other unsung heroes that make this program tick behind the scenes. Indeed, I am very appreciative of everyone’s support. 

Go Irish!

Gianna

Gianna Bern
Academic Director, Exec. MBA program
Teaching Professor of Finance


Guest Column: Claire Fitzgibbon

Claire Fitzgibbon

Claire Fitzgibbon

Monday, 12 February 2024

Survey says…community! 

Not just one survey response, but many survey responses say that one reason our students come to Notre Dame and enjoy their Mendoza experience is thanks to our community. That’s not likely to be surprising to anyone reading this column.

Highlighting our community hasn’t always been an easy task for the Mendoza Graduate Enrollment team over the past few years; we’ve had to be nimble and flexible in considering the mode of communication. We were successful in showcasing our community via Zoom during the pandemic. Since then, we’ve conducted a lot of one-on-one meetings and tours, and have gotten back on the road to meet students in their hometowns. 

Through it all, Mendoza faculty, staff and students have been there with us telling their stories. We can’t thank you enough for your time and partnership.

On Friday, the Graduate Enrollment team hosted our spring Domer for a Day. The event introduced 22 prospective graduate students (one even flew in from Los Angeles) to Mendoza through a day filled with activities including a campus tour, networking opportunities, and career development and application advice sessions with our team. For us, on-campus events like this are some of our favorite days. At the end of the day, our cheeks hurt from smiling, we see our colleagues in their element as they interact with prospective students, and most of all, we see our guests’ eyes light up after spending a day in our community.

The enrollment team’s goal is to invite more prospective students to get to know us, and to get to know you — the Mendoza community.  We want all of our guests to feel like they’re already part of our community, to feel like “Domers for a Day,” through opportunities such as a site visit, lunch with a current student or attending a guest lecture or event put on by a Mendoza department.

So whenever you see a Graduate Enrollment team member walking with someone in the halls and extolling the virtues of Grow Irish Week or snacks in the student lounge, please stop us to say hi. We’d love to introduce you to a potential member of our Mendoza community. 

Here’s to many more comments and survey shoutouts in the future!

Claire

Claire Fitzgibbon
Senior Director of Graduate Enrollment

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