William Wilkie Award
The American Marketing Association Foundation's 1921 William L. Wilkie 'Marketing for a Better World' Award, named after Bill Wilkie, the Nathe Professor Emeritus of Marketing, was presented to Professor Madhu Viswanathan at the AMA Winter Conference (virtual) in February 2021.
Viswanathan, currently a professor of marketing at Loyola Marymount University, pioneered a bottom-up approach to research, education and practice in low-income settings to develop a subfield of research within the marketing discipline on subsistence marketplaces He is also founder of Marketplace Literacy Project. “This is one of the highest awards a marketing scholar can receive and we are so excited for Madhu,” said Dayle Smith, Dean of LMU College of Business Administration.
Kudos
Cindy Muir, associate professor of Management & Organization, was featured as part of ND Women Lead's International Women's Day recognition. In The People Side of Business, Cindy talks about how she came to be interested in studying supervisor-employee relationships in the areas of individual differences, diversity, and organizational justice and trust.
International Women's Day, observed on March 5, carried the theme of Women in leadership: Achieving an equal future in a COVID-19 world.