Deans Panel Highlights

Martijn Cremers
Monday, 24 October 2022Guest Column: Rob Kelly

Martijn Cremers
Monday, 10 October 2022- Strategic Planning. We launched our new Mission, Vision & Goals
- Matrix Management. We evolved both our structure and the ways we work. (More on this below.
- Student Journey. We elevated the orientation, registration and commencement experiences while enhancing facilities for all our programs and started in earnest to build out the MBA Pathways.
- Ryan Retartha - Alumni Relations
- John Rooney - Career Development & Content Marketing
- Megan Piersma - Experiential Learning
- Morgan McCoy - Facilities & Program Operations
- Tracy Biggs - Finance
- Chris Fruehwirth - Information Technology
- Brian Connelly - Marketing
- Maria Stutsman y Marquez - Admissions
- Christine Gramhofer - Student Services
- Organization: The functional directors and I will continue to shape a cohesive, inclusive and service-minded Mendoza Experience & Engagement Team while Craig, Kristen and I support the academic and functional leaders in delivering on each program’s promise to its students through our staff.
- Operational & Financial Excellence: We have ambitious goals across our programs and functions. We will need to execute exceptionally well and with renewed discipline in order to achieve them within the budgets that we’ve set for ourselves.
- Strategic Planning, Continued: Now that we have a College plan that charts our path for the next five years, we will be driving the identification of key performance measures while we will build out the supporting functional, program and initiative plans, including a facilities master plan, a long range financial plan, etc.
Research Roundup

Dean Martijn Cremers
Monday, 3 October 2022Assurance Level Choice, CPA Fees, and Financial Reporting Benefits: Inferences from U.S. Private Firms (Journal of Accounting & Economics)
Many U.S. private firms choose either a financial statement compilation or review rather than the higher assurance provided by an audit, yet little is known about these choices. Brad and co-authors find that assurance choices are associated with bank debt, trade credit and internal information reliability. They explore economic aspects of assurance choice and find that CPA fees more than double for each increment in assurance, yet the financial reporting benefits are similar for audits and reviews.
Sample Size Planning for Replication Studies: The Devil is in the Design Psychological Methods (Psychological Methods)
Research in the social sciences has been under fire over the last several years for supposed “failures to replicate.” However, formally designing studies for the purposes of replication has not been considered much. Rather, research for replication studies have been planned as is there were primary studies, which the researchers argue is problematic for several reasons. The article details four ways to design replication studies and does so for estimating magnitude or showing the existence of an effect. The paper suggests that a well-designed replication study will help with the supposed replication crisis and help to build a more cumulative literature.
Effectiveness of Integrated Offline-and-Online Promotions in Omnichannel Targeting: A Randomized Field Experiment (Journal of Information Management Systems)
Leveraging omnichannels has become a new norm of strategic marketing in the retail industry, with many vendors foregrounding the value of customers who wish to maximize their shopping experiences across all channels. Using a randomized field experiment design, the researchers provide empirical evidence of an offline direct experience effect and reveal short-term channel substitution behaviors among online-only customers. They further examine omnichannel conversion behaviors after exposure to online promotion and develop different coupon discount schemes based on responses to the previously offered offline initiative. Finally, the research detects significant patterns of post-treatment omnichannel migration and confirms the effectiveness of integrated omnichannel promotions in fostering a shift to omnichannel shopping.
Bank Stress Testing: Public Interest or Regulatory Capture? (Review of Finance)
The research tests whether measures of influence on regulators affect stress test outcomes. The large trading banks – those most plausibly ‘Too Big to Fail’ – face the toughest tests. Supervisory stress tests have a greater effect on large trading banks’ portfolios; the large banks respond by making more conservative (initial) capital plans; and, despite their more conservative capital plans, the large banks still fail their tests more frequently than other banks. In contrast, while Jun and co-authors find little evidence that political or regulatory connections affect the quantitative element of the stress tests, these connected banks do face less scrutiny under its qualitative dimension.
Guest Column: Kristen Collett-Schmitt

Kristen Collett-Schmitt
Monday, 26 September 2022- Launch a series of educational workshops on inclusive excellence, lectures on DE&I, and social events highlighting diverse experiences for faculty, staff, and students. This connects to the College’s goals of both fostering a culture of encounter and offering formative educational experiences. Our first offering in this series is a reading group for the book, “Relationship-Rich Education” by Peter Felten and Leo Lambert.
- Provide strategic oversight to new DE&I webpages for the College and academic programs, starting with the MBA program. This contributes to the College’s goal of enhancing our accountability.
- Strengthen College support of undergraduate and graduate student Affinity Groups, which allows us to create a welcoming environment for students of all backgrounds.
- Coordinate and co-sponsor DE&I-related events that connect faculty, staff, and students, both internally and with other Colleges on campus. Our first event took place last week and was a panel of black alumni working in the sports and entertainment industries, co-sponsored with the Law School, Athletics, and the MBA Black Graduates in Management club. Additionally, I am working closely with our staff DE&I Council on overlapping initiatives.
- Increase student representation in our undergraduate and graduate programs, through expanded recruiting initiatives, like Diversity in Leadership and our Alpha Phi Alpha partnership.
- Run the 2023 DE&I Grow the Good in Business Case Competition for all undergraduate and graduate students in Mendoza in Spring 2023, which increases opportunities for more formative student experiences related to DE&I
Mission, Vision, Goals, Objectives

Dean Martijn Cremers
Monday, 19 September 2022
I am glad to share with you the College’s new strategic plan, which serves to guide our decision making and outlines the College’s priorities.
In January, we began in earnest to develop our strategic plan for the next five years. Working with the University’s Office of Strategic Planning & Institutional Research, we convened a Strategic Planning Committee made up of a cross-section of Mendoza faculty and staff who were charged with drafting four items:
(i) A mission statement describing our purpose as a College;
(ii) A vision statement stating where we want to be in the future;
(iii) Our objectives for the next five years; and finally
(iv) The key results that describe the outcomes of the actions we plan to take to achieve those objectives in the near future (1 – 2 years).
Our intention throughout the process was to create a strategic plan that is guided by and in support of the larger mission, vision and goals of the University, while also providing a roadmap for our departments, staff and faculty members in setting their own objectives and key results (OKRs). We hope that the strategic plan has a practical use, helping all of us to align our efforts through the sharing of the College’s priorities.
We still have some work to do; in particular, to finalize the College’s key results (KRs) that provide specific and measurable actions to support our priorities in the year ahead. On a yearly basis, we will ask the programs and departments to align their annual strategic goals with the College’s KRs to ensure we're working together to achieve our five-year goals. We will communicate the KRs in the near future.
I have included the mission statement, the vision statement and the goals from the strategic plan below. You also can pick up a beautifully designed one-page printed version from Faculty Support, which would be fit for display in your workspaces.
MISSION: As a leading business school guided by the University's Catholic identity, the Mendoza College of Business seeks to grow the good in business to improve the human condition in an ever-changing society. Through impactful research and educational programs, we contribute to the formation of ethical business leaders who integrate the mind and the heart, and have the competence to see and the courage to act.
VISION: The Mendoza College of Business will be a premier global business school widely recognized for innovative research, rigorous educational programs and formative student experiences, all informed by our Catholic character. Mendoza will be the business school of choice for talented students, faculty and staff who are called to serve and have a desire to advance the human community through business as a force for good.
GOALS:
(i) Elevate the quality and quantity of impactful research with relevance to business and society.
(ii) Provide an unsurpassed educational experience that contributes to the formation and preparation of undergraduate students who will meaningfully contribute to the world.
(iii) Elevate our flagship MBA program while offering a strategic portfolio of specialized graduate programs that are distinctively mission-centric, are market-relevant, leverage faculty strengths and contribute to Mendoza's advancement.
(iv) Develop an innovative curriculum and formative experiences that integrate the business disciplines with the perspective of the human person, preparing students to contribute, cooperate and compete in an ever-changing society.
(v) Attract, hire, develop and retain a diverse, world-class faculty and staff who advance our mission and extend our vision.
(vi) As a community of students, faculty, staff and alumni in pursuit of excellence, cultivate an engaged, caring and inclusive culture informed by the University's Catholic mission.
Please note: Tomorrow (September 20) from 2:30-3:30 p.m, we will hold our first Business Encounters meeting for all staff in Stayer Commons A on the topic of the strategic plan. As announced earlier, the Business Encounters are optional one-hour meetings open to all Mendoza staff members with the intention of facilitating conversation on key strategic initiatives. The topic for tomorrow is the strategic plan. Please bring your questions and feedback.
I am very grateful to the members of the Mendoza Strategic Planning Committee, who devoted countless hours to creating our strategic plan: Corey Angst, Brad Badertscher, Tim Bohling, Shane Corwin, Mike Crant, Heather Denton, Hong Guo, Vamsi Krishna Kanuri, Ken Kelley, Rob Kelly, Stephannie Larocque and Kara Palmer.
In Notre Dame,
Martijn